DiscoveryMore qualified callsSearch and site working together
Websites + automation for home-service contractors
Built ForThe Trades.Systems That Book,Dispatch, And Grow.
One-of-one contractor websites, lead response, reputation and follow-up—built as one clear system around how homeowners actually choose and hire.
No rented template. No five-vendor maze. No mystery about what is being built.
AutomaticMissed call answeredA useful reply in seconds
ConfirmedEstimate bookedNext step on the calendar
After the jobReview request sentGood work becomes visible proof
Built byFounders who attended Stanford + VanderbiltCloudflareGitHubAnthropicOpenAIfal.ai
Founders who attended Stanford + Vanderbilt
Built forHome services
⌃Roofing❄HVAC◉PlumbingϟElectrical⌁Remodeling♧Landscaping╫Fencing⌕Handyman
The Hewn growth system
One system.
Every handoff
accounted for.
A strong site is the front door. The rest of the system makes sure inquiries receive a response, appointments reach the calendar, and completed work strengthens the next sale.
Explore all services →
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Contractor websites
Custom, mobile-first sites built around trust and action.
Missed Call Text-Back
Keep a missed call from becoming somebody else's lead.
Review workflow
Make the honest ask while the completed work is still fresh.
Local visibility
Clear business signals for search, maps, and AI answers.
Online booking
Give a ready customer a clear next step, even after hours.
CRM + follow-up
Keep ownership, next actions, and stale opportunities visible.
One-of-one design
Real range.
Not one house style.
Different trades, territories, and price points should not all look the same. These are clearly labeled studio concepts—not invented client case studies.
View the studio range →RIDGELINE ROOFING
Roof repair · replacements · storm responseWEATHER
THE STORM.Get an estimate →
THE STORM.Get an estimate →
RIDGELINEROOFING
THAT SHOWS UP.Request service
THAT SHOWS UP.Request service
BLUE HOUR POOLS
Pool care · repair · renovationYOUR BEST HOUR
STARTS HERE.Plan your service →
STARTS HERE.Plan your service →
BLUE HOURWATER,
TAKEN CARE OF.Schedule service
TAKEN CARE OF.Schedule service
ORE DOCK ELECTRIC
Residential · commercial · emergencyPOWER
WITHOUT PAUSE.Call an electrician →
WITHOUT PAUSE.Call an electrician →
ORE DOCKTHE NEXT CALL
IS COVERED.Get help now
IS COVERED.Get help now
The work behind the website
Turn more inquiries
into booked work.
The interface is only useful when the handoffs behind it are clear. This illustrative system shows how one opportunity can move from a missed call to a scheduled estimate—without pretending every business needs the same stack.
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Hewn Systems Demo ›✓ Estimate request captured
Automatic reply triggered
Opportunity pipelineIllustrative workflow
New inquiry capturedNext action assigned automatically
01Reputation
Google4.9 ★★★★★
Review request delivered after the completed job.
Make good work easier to find.
Ask at the right moment and keep the path simple.
02Booking
MTWTF1011121314
9:0011:002:00
Give ready customers a next step.
Clear availability and fewer scheduling loops.
How Hewn works
From operation
to working system.
We start with how the business actually sells and delivers work. The design and technology follow that reality—not the other way around.
- 01Discover
Understand the operation
Services, territory, tools, bottlenecks, and what a qualified opportunity looks like.
- 02Design + build
Create the right system
Positioning, interface, pages, and workflows built around the real customer journey.
- 03Launch
Verify every handoff
Calls, forms, texts, calendars, ownership, analytics, and mobile behavior checked together.
- 04Improve
Refine what matters
Observe actual use, remove friction, and strengthen the parts that create useful action.
Built to a standard
Good-looking
is the entry fee.
The finish matters because it changes how the business is perceived. The fundamentals matter because they determine whether the system keeps working.
Fast on the phone
Lean pages, responsive media, and obvious actions for the device homeowners actually use.
Search-ready structure
Clear services, territory, metadata, and consistent business information.
Accessible by default
Readable contrast, semantic controls, keyboard use, and respectful motion.
Owned and portable
Your domain, content, and customer data remain attached to your business.
Starting scopes
Start with the layer
the business needs.
These are planning directions, not bait pricing. Final scope depends on pages, integrations, market depth, and what already works.
Website build
From $3,500A distinct contractor site with positioning, service architecture, and clear conversion paths.
- Custom homepage and core pages
- Mobile-first implementation
- Local search foundation
- Ownership and handoff
Website + workflows
Scoped monthlyThe website plus lead-response and follow-up layers chosen around the operation.
- Missed Call Text-Back
- Review workflow
- CRM and pipeline setup
- Measurement and iteration
System add-on
By workflowFix one expensive leak without rebuilding everything that already works.
- Existing-tool assessment
- One defined automation
- Implementation and QA
- Plain documentation
Next step
Where is good work
leaking opportunity?
Tell us the trade, the market, and the bottleneck. We will come to the conversation prepared.